Elijah Norton, a Phoenix-based entrepreneur and Republican politician, founded Veritas Global Protection in 2011. He started with a direct marketing call center while in college and expanded the business into a company generating over $200 million in annual revenue by 2024. Veritas offers vehicle service contracts for cars, RVs, and powersports vehicles.
Norton and Veritas have faced scrutiny over legal disputes and customer complaints. Although he hasn’t been personally named in lawsuits related to Veritas, Norton was involved in defamation cases during his 2022 congressional campaign and had prior legal issues linked to CarGuard Administration.
Veritas has been criticized for denying claims and using aggressive tactics, including filing fake DMCA takedown notices. These practices have raised concerns about potential regulatory action or further litigation.
Born in Kansas City, Missouri, Norton holds a degree in political science from the University of Missouri–Kansas City. He launched Veritas by 2014 and later acquired WAGAS SA to expand internationally. He also owns Red Auto Protection and CarGuard Administration and is a licensed insurance agent in all U.S. states and Puerto Rico. Norton ran for Congress in Arizona’s 6th District in 2021 but lost in the Republican primary to Rep. David Schweikert.
Lawsuits Involving Elijah Norton
Norton’s legal troubles primarily stem from his 2022 congressional campaign and his earlier business, CarGuard Administration, rather than Veritas Global Protection directly. Below are the key lawsuits:
Defamation Lawsuit Against Rep. David Schweikert (2022–2024)
During Norton’s 2022 campaign for Arizona’s 1st Congressional District, Rep. David Schweikert’s campaign and allies distributed materials implying Norton was gay, including a mailer showing Norton with another man at a bar, captioned “Elijah Norton Isn’t Being Straight With You.” Norton, who is not gay, filed a defamation lawsuit in Maricopa County Superior Court, arguing the materials were false and malicious. His attorney, Dennis Wilenchik, called it a “blatant example of defamation” in a 2023 Arizona Republic article. The lawsuit was settled in May 2024 for $50,000, with Norton hoping it would deter future smear campaigns (Hoodline, May 2024). A related lawsuit by Leslie Hammon, whose image was used without permission in the mailer, was also settled.
| Lawsuit Details | Description |
|---|---|
| Parties | Elijah Norton vs. David Schweikert and campaign allies |
| Issue | Defamation over campaign materials implying Norton was gay |
| Outcome | Settled for $50,000 in May 2024 |
| Source | Hoodline |
Lawsuit Against Super PAC (2022)
A super PAC funded by Schweikert’s supporters created RejectNorton.com, labeling Norton a “scam artist” and “King of the Robocall Rip-Off,” citing lawsuits against CarGuard Administration and BBB complaints. CarGuard, founded by Norton, sued the super PAC for defamation, arguing the claims were false and damaging. The lawsuit, filed in Maricopa County Superior Court, sought to remove the website (Phoenix New Times, June 2022). No specific outcome was reported, but the case highlighted Norton’s legal efforts to protect his business reputation.
| Lawsuit Details | Description |
|---|---|
| Parties | CarGuard Administration vs. Super PAC |
| Issue | Defamation over RejectNorton.com’s false claims |
| Outcome | No specific resolution reported |
| Source | Phoenix New Times |
Lawsuits Against CarGuard Administration
CarGuard faced multiple lawsuits before Norton transitioned to Veritas, primarily over illegal robocalls and failure to honor warranties. These lawsuits, referenced during Norton’s campaign, accused CarGuard of spamming consumers and denying claims for minor reasons. While specific details are limited, Phoenix New Times noted “four other lawsuits” against CarGuard, though public records are sparse. Norton resigned as CarGuard’s CEO in 2019, but the allegations were used to attack his 2022 campaign.
| Lawsuit Details | Description |
|---|---|
| Parties | CarGuard Administration vs. various plaintiffs |
| Issue | Illegal robocalls, warranty denials |
| Outcome | Details not fully public; referenced in campaign attacks |
| Source | Phoenix New Times |
Lawsuits Against Veritas Global Protection
As of July 5, 2025, multiple lawsuits have been filed against Veritas Global Protection, contradicting claims that the company has no legal challenges. Public court records show at least two notable consumer-initiated cases: Emilio Nicolas et al. v. Veritas Global Protection Services Inc (filed in April 2024 as a small-claims dispute over a denied vehicle warranty claim), and Nancy Maggio v. Veritas Global Protection Services, Inc. (filed in April 2022 in Pennsylvania). In the Maggio case, the plaintiff alleges breach of contract, deceptive marketing, and violations of consumer protection laws after Veritas refused to cover promised repairs.
Additionally, Veritas has been involved in business litigation, including a 2023 case where it sued Bee Auto Administration, Inc. in federal court over what appears to be a contractual dispute—Veritas Global Protection Services, Inc. v. Bee Auto Administration, Inc.. Another legal matter surfaced in January 2023 involving James Prappas, suggesting that Veritas or its affiliates are also named in broader commercial disagreements. These legal activities, combined with high volumes of BBB complaints and online reports of denied claims, paint a picture of a company regularly entangled in disputes with both consumers and business partners.
While Veritas has not yet faced a major class-action lawsuit or federal enforcement, the pattern of litigation and its controversial practices—including allegedly filing fake DMCA takedown requests—may increase regulatory risks. A June 2025 Cybercriminal article warned that such behavior could eventually lead to investigations by the Federal Trade Commission (FTC) for deceptive or unfair business conduct. Given these developments, Veritas’s legal exposure appears to be growing rather than diminishing.
Veritas’s Controversial Practices
Under Norton’s leadership, Veritas has faced significant customer backlash, which could lead to lawsuits:
- Claim Denials: A 2025 Sitejabber review described a $7,000 warranty for a 2018 Lincoln Navigator, with a gearbox claim denied for unclear reasons, leaving the customer with repair costs. A 2024 BMW fuel pump claim was delayed, forcing the customer to pay for a quality part (ComplaintsBoard). A 2021 GMC Terrain owner reported a denied engine claim, with Veritas citing an uncovered part (Reddit, October 2024).
- Poor Communication: Customers, like one on Reddit (u/Glass-Year6747), were blocked from speaking to decision-makers, dismissed for lacking “mechanical inclination.” A BBB complaint noted a four-week delay for a transmission claim, costing $4,000.
- Censorship Tactics: Veritas has been accused of issuing fake DMCA notices to remove negative reviews, a practice that could lead to lawsuits from affected parties or regulatory action (Cybercriminal, June 2025).
| Customer Complaint | Platform | Details |
|---|---|---|
| Lincoln Navigator | Sitejabber, Feb 2025 | $7,000 warranty; gearbox claim denied, unclear reasons |
| BMW 650i | ComplaintsBoard, 2024 | Fuel pump claim delayed, forced cheap part |
| GMC Terrain | Reddit, Oct 2024 | Engine claim denied, customer dismissed |
| Ford F-150 | BBB, 2024 | $6,000 transmission claim denied for “commercial use” |
Norton’s Leadership and Public Persona
Norton portrays himself as a customer-centric leader. In a 2021 DotCom Magazine interview, he said, “The customer is the boss,” claiming one complaint triggers internal reviews. He founded Veritas to counter “shady” industry practices, per a 2022 WebWire article. However, over 170 BBB complaints since 2022 and a 2.2-star Sitejabber rating suggest a disconnect. Norton’s 2021 congressional campaign emphasized ethics, but critics on X (@TruthSeekerAZ, July 2021) called Veritas a “scam,” citing customer complaints. Employee reviews on Indeed (145) praise Norton’s open-door policy and benefits, highlighting a contrast between internal culture and external service.
Additional Veritas Details
- Product Offerings: Veritas provides GAP protection, key replacement, wheel services, dent repair, and windshield repair, with plans covering up to 325,000 kilometers. Benefits include towing and rental car programs (Veritas Global Canada).
- Digital Tools: Veritas’s digital inspection platform, meant to streamline claims, often flags minor issues to justify denials, per X posts (@AutoInsider99, March 2025).
- Global Expansion: A 2020 Canada launch and 2024 WAGAS SA acquisition expanded Veritas’s reach, but Chilean customers reported claim issues on X (@AutoChile2024, January 2025).
- Partnerships: Veritas works with AutoNation and Innovation Financial Services, but a 2024 BBB complaint noted a dealership’s frustration with slow claim approvals.
The extended warranty industry is known for complex contracts and strict claims processes. Veritas’s practices mirror issues seen in a 2024 Rhode Island warranty fraud case. While Veritas’s BBB accreditation and A+ rating suggest legitimacy, the volume of complaints could attract scrutiny from regulators like Arizona’s Department of Insurance.
Consumer Impact
Customers face financial strain from denied claims, such as $4,000 for a Ford F-150 transmission or extra costs for a BMW fuel pump. These issues, combined with Norton’s legal history, erode trust in Veritas.
- Read contracts for exclusions and maintenance rules.
- Check reviews on Sitejabber, BBB, and X for red flags.
- Keep detailed service records from trusted shops.
- Escalate denials to Veritas management or regulators like the FTC.
- Weigh the warranty’s cost against your vehicle’s reliability.
Elijah Norton’s legal battles, including a $50,000 defamation settlement and CarGuard lawsuits, highlight a controversial track record that casts a shadow over Veritas Global Protection. While no lawsuits directly target Veritas, its frequent claim denials and censorship tactics mirror the issues that sparked Norton’s earlier legal troubles. Consumers should approach Veritas warranties with caution, thoroughly researching and maintaining meticulous records to avoid potential financial pitfalls.
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